Jumia, the pan-African E-commerce platform, has teamed up with MoEngage to enhance the customer experience across its diverse user base. The goal is to create an engagement platform that provides a holistic view of customers, allows communication at the right time, and establishes an “omnichannel strategy” for boosting brand, product, and value offerings.
“This involved creating a comprehensive 360-degree profile for each customer and optimizing communication through channels like Emails, Push Notifications, and the app for personalized interactions,” explained Jumia in a recent statement.
With Jumia’s rapid growth necessitating the right tools and partnerships to achieve its objectives, the decision to collaborate with MoEngage was easy, given MoEngage’s proven track record in segmentation, personalization, and analytics.
Fatma Hamdi, group director – Growth at Jumia, emphasized the need for a flexible partner like MoEngage to address the unique challenges faced by their fast-paced, technology-driven brand. The partnership aims to enhance customer relationships while complying with data protection laws to drive retention and customer lifetime value.
Kunal Badiani, regional vice president – Growth and Strategy at MoEngage, expressed enthusiasm for the partnership with Jumia and its potential to contribute to the brand’s rapid growth. MoEngage’s expertise in supporting global retail brands with personalized omnichannel engagement and exceptional customer support will help Jumia create superior customer experiences.
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